Tuesday, April 20, 2010

another attempt for the info graphic

Very cool

A palindrome reads the same backwards as forward. This video reads the exact opposite backwards as forward. Not only does it read the opposite, the meaning is the exact opposite..

This is only a 1 minute, 44 second video and it is brilliant. Make sure you read as well as listen...forward and backward.

This is a video that was submitted in a contest by a 20-year old. The contest was titled "u @ 50" by AARP. This video won second place. When they showed it, everyone in the room was awe-struck and broke into spontaneous applause. So simple and yet so brilliant.

Take a minute and watch it.

Click here >>>>>>>>Lost Generation Click here >>>>>>>>Lost Generation http://www.youtube.com/watch_popup?v=42EfAWM6rA

Wednesday, April 14, 2010

Animal Point of View Poster

Wanted to post this before I forgot.

More on dinner

Should have said, it is this Friday the 16th of April. 6:00 pm.

Dinner on Friday

Very cool place for dinner: http://robertaspizza.com/

These guys are growing their own food, and have started an internet radio station about food. Reservation - for everybody - is for 6:00. It's in Bushwick in Williamsburg. Please confirm with me - but this is a real class (perhaps more fun), where we'll prepare for the presentation to Tripping Bayer next week.

See you ALL tonight with your assignments.

Tuesday, April 13, 2010

i mother nature logo (super duper late)

Hey all,

Here is the logo. Sorry for the short delay.
See yall in class tomorrow. (f*** logos man)

(just click and it will download)

Sunday, April 4, 2010

i know this a little late, but i found this and it dead on for our progress posters


Important information on classes and assignments:

Here’s the scoop. Sorry to miss so many of you last Wednesday.

There will be no class this Wednesday, April 7th.
We will meet on Wednesday, April 14th. Please see assignments below.
A make-up class will be a dinner on Friday evening the 16th.

For the April 14th class.
1. Bring a full exploratory of logos for Tripping Bear, finished enough to present. Also design letterhead, envelope, business and home page of their web site using your favorite design. Please remember to add either “Design” or “Engineering” to whichever name you are using.

We have a client presentation on the 21st, so it’s time to bring designs that are fully realized. You have two weeks.

2. Also bring your information graphic posters - finished. No more sketches or “Here’s what I’m thinking of doing.” Do it.

At the dinner on the 16th, we will prepare for the client presentation, and we will discuss plans going forward for I Mother Nature. Please bring whatever thoughts you have for that project then. I'll let you know as we get closer where we'll meet for dinner

If you have questions about this, please contact me immediately. I will be available to answer and clarify, but won’t be overly amused if you show up without the assignment and tell me you didn’t understand.

Tine, thought you would appreciate the current New Yorker cover.

Friday, April 2, 2010

Thursday, April 1, 2010

AIGA panel next week

Here's the info for anybody who wants to come.


Wednesday, March 31, 2010

I mother nature copy

Let's talk about this tonight:

Every second, thousands of individuals are born to mothers whose instincts to love and protect them constitute the greatest force for good in the universe. Some have snouts, some tails, some feathers. Some swim, others fly and some can only crawl. Only a tiny fraction of them are human, and yet each one is a critically important member of the ecosystem that keeps our earth, and us, alive.

I Mother Nature is a grassroots movement to help people understand nature and what we can do to take better care of her.

Humankind has abused nature to the point where she will not be able to support our unsustainable practices for much longer. This is our chance to love her back.

Let’s start by making Mother’s Day about mothers of every species.

Please add a story here about how other species care for their young.

And support these organizations in their work to protect species and habitats.


Great new work, guys, thanks. For those of you going to the AD club, please come early, let's get our work done on Tripping Bear, then you can head out. But it will be more productive for everybody if we can all be there for that discussion. Cause we have a client meeting in two weeks.

I Mother Nature T-shirt Designs

Hi all, here are some t-shirt designs for an I Mother Nature campaign. The logo will be put somewhere on the t-shirt, either incorporated into the illustration or on the bottom.

Tuesday, March 30, 2010

logos for smartin...design.

Colors are NOT finalized yet...and might squeeze in few more before class:)

polar bear.

new and improved infographics...

question...so we have this portfolio exhibition starting 6~8...(is a great opportunity for students to meet people in the industry,alumni, etc...)so I maybe either late..or has to leave early...

Monday, March 29, 2010

wait, i mean




Sunday, March 28, 2010

AIGA event Tuesday

Hi, If anybody would like to come to the AIGA event on Tuesday, April 6th at 6:00, please email

Anke Stohlmann

and let her know that you are my guest. I will give you more details about location when we meet this week.

best, c

Friday, March 26, 2010

Tripping Bear Logo Analysis


  • Manufacturers
  • Supply companies
  • Business to business
  • Should foster familiarity to consumers & media

  • Revolutionary
  • Mushroom
  • Biotechnology, Natural
  • Strong
  • Practical



Corporate look, like competitors
  • Slick
  • Clean
  • Geometric
  • Bold


Human/personal touch unecessary
  • No script
  • No handwriting
  • No all-lowercase


One unexpected element that stands out from competitors
  • Mushroom?

  • Natural Element
  • Icon
  • Mushroom
  • Organic typeface
  • Not too slick or mechanical
  • Serif or softer sans serif

  • Not delicate looking
  • No hairline serifs
  • No elegant type treatment
  • No flourishes

My prospective name was Sila, so I researched the existing Sila companies and looked up the meaning of the name:

  • Securities & Insurance Licensing Association (SILA)
  • Pakistani & East Indian online clothing retailer
  • Turkish TV series
  • City in UAE
  • Region of Chad
  • Ethnic group in Laos (Si La)


  • Virtue, moral conduct
  • cornerstone of Noble Eightfold Path
Inuit (Silla, Silap Inua)
  • The main component of everything that exists
  • Breath of life
  • Energy of change
  • God of sky, wind, weather
  • What souls are made of

The good fight

Thought you all might be interested in this:


Monday, March 22, 2010

sun water

check this out, might be interesting for u guys

Thursday, March 18, 2010

Wednesday, March 17, 2010

Polar Bear Endangerment Facts by Thomas Shim

Polar Bear Endangerment Facts

by Thomas Shim


Hi everyone. I have posted a schedule for the rest of the semester so we can talk about a plan for getting everything done.


I have to leave class at 8:00 tonight to fly to Vermont, but next week we'll have a long class to make up for it. You all can stay together and work, since we'll have much to discuss.

See you tonight.

Sunday, March 14, 2010

70's pictures that changed us


Saturday, March 13, 2010

Tuesday, March 9, 2010

Flatworms "P" Fencing


Here's a video of what I was talking about in class... the music just makes it so cool haha

Wednesday, March 3, 2010

Conservation Organizations

These are conservation orgs suggested to us for partners in "I Mother Nature". We'll check them out tonight.

The Wildlife Conservation Society based at the Bronx Zoo in Bronx, NY, Robert Cook, Exec. VP (718) 220-5100
They have work all over, including focuses to protect wildlife and wild places in US including Klamath forests, Adirondack, and Yellowstone.

Conservation International based in Arlington, VA, Russ Mittermeier, Pres (703) 341-2400. Focused on sustainability and interactions of people and environment. [***Cheryl, I think that they are also larger than what you are seeking*** W.]

Bat Conservation International based in Austin, TX (don't have contact there) (512) 327-9721. Very small but well conceived wildlife/conservation organization that addresses wildlife, land use, and sustainability interactions.

Tuesday, March 2, 2010


Monday, March 1, 2010

Bicycle BUilt for two thousand.

this is my favorite info graphic thing. its better if your seen 2001 a space odyssey

Friday, February 26, 2010

photos to use for the logo design

I have uploaded two photos to drop box:


Please let me know if you have trouble. I think you have to download dropbox but it's free.

see you Wednesday.

Wednesday, February 24, 2010

logo and progress revision

Sick, here's my logos

Hey guys,

I'm feeling under the weather so I'm posting my logos here instead of going to class. Would be great with some comments.

I tried different type treatments for the leaf and tried to move away from the pink feminine I had going on last week. Same for the hands, made them more circular as if holding a globe and more hand-like.

Tuesday, February 23, 2010

Hey everybody, please read this. I actually think everyone alive should read it once a week. See you tomorrow. Best, Cheryl


Yesterday at 6:05pm

Unforgettable Commencement Address by Paul Hawken to the Class of 2009, University of Portland

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, neked, taut, honest, passionate, lean, shivering, startling, and graceful.” Boy, no pressure there. But let’s begin with the startling part. Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation… but not one peer-reviewed paper published in the last thirty years can refute that statement. Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades. This planet came with a set of operating instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, and don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.

Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food, but all that is changing.

There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING.

The earth couldn’t afford to send any recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse.

What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, “So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world.” There could be no better description.

Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refugee camps, deserts, fisheries, and slums. You join a multitude of caring people. No one knows how many groups and organizations are working on the most salient issues of our day: climate change, poverty, deforestation, peace, water, hunger, conservation, human rights, and more. This is the largest movement the world has ever seen.

Rather than control, it seeks connection. Rather than dominance, it strives to disperse concentrations of power. Like Mercy Corps, it works behind the scenes and gets the job done. Large as it is, no one knows the true size of this movement. It provides hope, support, and meaning to billions of people in the world. Its clout resides in idea, not in force. It is made up of teachers, children, peasants, businesspeople, rappers, organic farmers, nuns, artists, government workers, fisher folk, engineers, students, incorrigible writers, weeping Muslims, concerned mothers, poets, doctors without borders, grieving Christians, street musicians, the President of the United States of America, and as the writer David James Duncan would say, the Creator, the One who loves us all in such a huge way. There is a rabbinical teaching that says if the world is ending and the Messiah arrives, first plant a tree, and then see if the story is true.

Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, re-imagine, and reconsider. “One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice,” is Mary Oliver’s description of moving away from the profane toward a deep sense of connectedness to the living world.

Millions of people are working on behalf of strangers, even if the evening news is usually about the death of strangers. This kindness of strangers has religious, even mythic origins, and very specific eighteenth-century roots.

Abolitionists were the first people to create a national and global movement to defend the rights of those they did not know. Until that time, no group had filed a grievance except on behalf of itself. The founders of this movement were largely unknown Granville Clark, Thomas Clarkson, Josiah Wedgwood and their goal was ridiculous on the face of it: at that time three out of four people in the world were enslaved. Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity. Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists. They were told they would ruin the economy and drive England into poverty.

But for the first time in history a group of people organized themselves to help people they would never know, from whom they would never receive direct or indirect benefit. And today tens of millions of people do this every day. It is called the world of non-profits, civil society, schools, social entrepreneurship, and non-governmental organizations, of companies who place social and environmental justice at the top of their strategic goals.

The scope and scale of this effort is unparalleled in history. The living world is not “out there” somewhere, but in your heart. What do we know about life? In the words of biologist Janine Benyus, life creates the conditions that are conducive to life. I can think of no better motto for a future economy.

We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes. We have failed bankers advising failed regulators on how to save failed assets. Think about this: we are the only species on this planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet.

At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering.

Working for the earth is not a way to get rich, it is a way to be rich. The first living cell came into being nearly 40 million centuries ago, and its direct descendants are in all of our blood streams. Literally you are breathing molecules this very second that were inhaled by Moses, Mother Teresa, and Bono. We are vastly interconnected. Our fates are inseparable.

We are here because the dream of every cell is to become two cells. In each of you are one quadrillion cells, 90 percent of which are not human cells. Your body is a community, and without those other microorganisms you would perish in hours. Each human cell has 400 billion molecules conducting millions of processes between trillions of atoms. The total cellular activity in one human body is staggering: one septillion actions at any one moment, a one with twenty-four zeros after it.

In a millisecond, our body has undergone ten times more processes than there are stars in the universe exactly what Charles Darwin foretold when he said science would discover that each living creature was a “little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars of heaven.”

So I have two questions for you all: First, can you feel your body? Stop for a moment. Feel your body. One septillion activities going on simultaneously, and your body does this so well you are free to ignore it, and wonder instead when this speech will end. Second question: who is in charge of your body? Who is managing those molecules? Hopefully not a political party. Life is creating the conditions that are conducive to life inside you, just as in all of nature. What I want you to imagine is that collectively humanity is evincing a deep innate wisdom in coming together to heal the wounds and insults of the past.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead the stars come out every night, and we watch television.

This extraordinary time when we are globally aware of each other and the multiple dangers that threaten civilization has never happened, not in a thousand years, not in ten thousand years. Each of us is as complex and beautiful as all the stars in the universe. We have done great things and we have gone way off course in terms of honoring creation. You are graduating to the most amazing, challenging, stupefying challenge ever be quested to any generation. The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hopefulness only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.

Monday, February 22, 2010

Real Climate


Wednesday, February 17, 2010


I always feel the need to put question marks in posters. I want this to communicate both sides of a coin. No absolutes

I Mother Nature Logos

Sketches ^
Finals? v
Note: Shitty AI outline of a house industries font that I didn't want to purchase, for presentation only.

I think these last two are my favorite.
This is my progress poster.If you guys think it s a little too rude or something, please tell me.
 I found it in one of those green websites, while i was doing my research and I thought it made sense
 with my illustration, and my idea. Let me know plss!!

I Mother Nature logo

These are 2 of the directions I went with the "I mother nature" logo. 
In the first 2 ones, the focus is on the person. Since this movement is going to be run and followed by people that care for nature. my illustration represents this people saying "I mother nature and u should too".
My second direction was focusing in the nature itself. I used the IMN as the tree's body, and I added the head of the tree, where I placed "I mother nature".
See you later!

Monday, February 15, 2010

I Mother Nature

Hi guys! some logo ideas - not sure which one to work on with colour and refine yet...see u wednesday. natalie

Sunday, February 14, 2010

A couple of things

Hey - I love seeing the work here, it's great. Natalie, don't forget to post.
Please bring your I Mother Nature logos in print form for Wednesday so we can put them up on a wall and see them all at once. Also please make sure you read the brief I did for Eben Bayer.

Some of you have asked for an overview of the I Mother Nature campaign, so here it is. I will also find the original presentation I did for WWF and post it.

What we're doing:
Creating/launching our own grass roots campaign to protect nature and connect people to her.
There are two parts - first, a movement (that we need to start) to make Mother's Day for mothers of every species. Second an adoption campaign for people to support species and places in the world.

We have so mistreated our planet that soon she will no longer be able to take care of us. We must learn take care of her. It is important for adults to support this and for kids to understand more about other species.

Go viral with a campaign to make mothers day include all species
Collect stories from scientists all over the world - and let others contribute
Promote at SVA
In New York City
Through AIGA
Sell products
Pick a conservation partner
Tell the story to the media

What we need:
Product designs
On-line ads

Friday, February 12, 2010

imothernature logo

by Thomas Shim

PS. I WONT BE ABLE TO ATTEND THE CLASS THIS COMING WED.....I have to be at LA for a TV shoot...but I'll definitely be there the following week...Im really sorry for my absence and will make up for it....

Progress posters

"Progress" poster series made for thenationalcampaign.org "Prevent Teenage Pregnancy"

- Rising teen pregnancy rate
+ Improved / more open minded sex education system

by Thomas Shim

Thursday, February 11, 2010

These are some of the sketches i liked for the I Mother Nature logo.
I wanted to represent more of a social movement and not so much as corporate just
because I think this would be more inviting for people to become part of it and
really have a more personal and close feeling towards the I Mother Nature movement

This is probably the logo i mostly like. the only thing that bothers me is
having the "O" as whatever animal, I was thinking of doing many many variations
with faces of different animals. The only thing is that including a image
takes away from the strong name "I mother Nature".

I like this one because it has a certain humor and has a lot of movement

This one isn't that special. Just like the letters.

This one I like too because it seems unified, dinamic and seems
to be effective as to getting to the point of the message we want to deliver.

See you next week :)

pablo delkan

Progress Posters

Here are my progress posters, I haven't changed much since a couple of weeks ago but I figured I'd post it and get some feedback. I will be posting my I Mother Nature logos soon also




Wednesday, February 10, 2010

These are some logos I have been working on. What can a logo be? That's what I'm having a lot of trouble with. I really like to do these because I can put a lot of energy into each piece. Most of them come out looking really bad but then sometimes one will stand out. I try not to think about it too much, instead I just try to put a lot of feeling into them. I get very dramatic sometimes, I'm glad no body is there to witness.

Design today seems to be only intellectual, not much feeling. How come?

You might look at these and say "psh, these aren't logos". And I agree....kind of.

A classmate told me that these were not "marketable" and that got me thinking a lot. Why the hell not?

I think what I might do is use this as my first part of the work. I make a few, choose the couple that look interesting and have a lot of feeling, and then try to "rasterize" them and see what happens.

See you next weds everyone. And please tell me what a logo is if you know it.