Sunday, December 20, 2009
Tuesday, December 8, 2009
Possible line for business cards:
Everyone in the world can become a leader in saving it.
New caption for Jane Goodall
Green Leader #13
Wildlife researcher and conservationist
Talk to the chimps. Save their families and yours.
Hang out with chimps while saving rain forests in Africa.
Introduction paragraph for website:
Want to make a difference? Want to be a leader? What 2B is a club where you can learn about the most exciting and important jobs in the world and how you can get one. You’ll meet all kinds of leaders who are working to make our planet healthy for future generations – from explorers to scientists to chefs, construction workers, farmers, business men and women, designers and even bankers. Find out what’s possible, join the club. IT’S FREE. AND IT’S COOL. AND IT’S GREEN. Get started here.
Are you certified as a leader?
You are cordially invited to apply for the most prestigious leadership award in the world, and the one that counts the most. For the first time, 2041 will be recognizing the corporations that have made the greatest strides in making their businesses more environmentally sound. Our winners, representing every category of industry and judged by a panel of respected scientists and engineers, will be honored in a special supplement of the Economist, and celebrated at a televised event.
Please join Robert Swan, founder of 2041, and HRH Prince Charles in this critical endeavor, and demonstrate your leadership to the world.
2041 is a..... (pick up from their web site.
The 2041 Corporate Leadership Award
(You can design this poster as if it’s announcing an event where he will be presenting the winners of the 2041 Corporate Leadership Award)
Sunday, December 6, 2009
Saturday, December 5, 2009
Saturday, November 28, 2009
Tuesday, November 24, 2009
Monday, November 16, 2009
2 0 4 1
In general when writing this I’m thinking of 2041 as something larger. And though I’m not the biggest supporter of growth I’m convinced this organization has to grow.
Robert Swan would still be the leading character but it cant be dependent on him. Its not efficient and it will not be possible for him to go on as he’s doing. He needs a plan.
2041 needs to have a simple message to circle around, a main goal. ex
”become a leader in saving the environment”
”journey for cleaner energy”
2041 needs a headquarter, preferably in London.
2041 needs money, to get started they should look in to government funding and private sponsors. Then they should have membership based supporters.
You become a supporting member for $30-50 a year.
In return you get a magazine 6 times a year.
Other gadgets for members could be:
– A really nice poster to hang on the wall, made by an artist. A new poster are produced every year on the theme Antarctica or environment (a suggestion of a poster could be: 10 daily things u can do to live green)
– A wall calender
NB > No unnecessary products, no teddy bears, mugs etc. All the things are made by recycled paper and easy (flat) to send in the mail.
The magazine will be high quality and also possible to buy in normal stores. The magazine is about environmetlal concern but not entirely. A wide magazine that’s interesting for different ages (see The Big Issue, New York, The New Yorker, Life Magazine) with top articles by top journalists and great photography/illustrations.
C O R P O R A T I O N S
Before or instead of having a certification (below) the company have a day of green thinking. With the help from 2041 (a person or a visual guide, possibly from the web page) the company does everything to minimaze it’s footprint. They switch light bulbs, recycle, look in to unneccery use of energy and use of products (wich also save alot of money) etc.
Having a person from 2041 to educate the management and staff in using less energy, recycle etc. After this the company gets a 2 month test period to change things around, if the pass the company gets an environmental certificate. The 2041 restrictions will be strict. If a company passes the 2041 restriction this means that they accomplish something that is though to achieve. A person from 2041 will show once a year to see if they are still valid of having the certificate. Passing this test gives the company the certificate. Having Certificate B results in:
– Get a diploma
– Show it on their web page
– Have it in their marketing towards costumers (yeah, we gotCertificate B)
The company looks at what in the production and office they can change to have a minimal footprint. That is; what can the company do to cut fossil fuels/energy consumption. And they do it (for real), people from 2041 control the process every 2 month. It is also highly recommended that a company donates money to the FUND.
Having Certificate A results in:
– Allow them to use the logo on their products
– Be shown at the web page under the file ”certificated corporations 2009”.
– Have ads in the magazine to a reduced price
– Have Robert Swan come talking
The logo will communicate ”good will” and be proof to customers that this company does what it can to minimize its footprint and also paying attention to global warming and Antarctica. The most important thing with this is trust. The consumer must be sure that this is not another green wash logo. Therefore the restrictions to be allowed to use the logo are very strict and will be fully explained (with real world examples) on the 2041 web page. An idea is to use similar standards as WWF.
Money can be donated in a fund. Will keep 2041 running and focus on preservation of Antarctica and education. 2041 also make deals with companies to be visible sponsors and linked to the yatch, education etc.
Don’t believe in having a lot of different things to hand out, the web page is the best tool. The page today looks ok but are to boring and messy. I know nothing of webdesign and would suggest that someone with knowladge in this give it a go.
Printed matter would contain:
1 simple catalog, who says it all (not 4 or 5)
Overall identity (overall graphics, letterhead, business card etc.)
Sunday, November 15, 2009
Wednesday, November 11, 2009
Monday, November 9, 2009
Sunday, November 8, 2009
Thursday, November 5, 2009
So I have posted a write up of some ideas I had for events that would lead to a viral campaign for Robert Swan. I also attached logos I worked on which steered more towards the idea we talked about with Cheryl of making things more bold and standing out more. I just played around and am not sure if any of them will be suitable but I posted what I worked on.
Children's activities would be set up to teach the kids about what materials are recyclable and which are not. Set up sort of Field days with different competitive games which kids can get excited about but be learning at the same time.
Dumpster Dive: A set up dumpster with different recyclable and non recyclable materials. Kids form teams and have to go through their dumpster and find recyclable materials and build something out of them. First team done wins a prize
Scavenger Hunt: pick a public space and have the children help to clean the litter while locating specific materials. Beneficial in teaching them about recycling while cleaning up a park.
Digging in the Dirt: Parent/child composting workshop
Post Card Contest: Have children draw a postcard and winner's actually gets sent out
Introduce a project of organizing, fundraising for, and holding a concert to raise awareness.
Put the kids in charge of different booths with activities and entertainment
Have auditions for local bands
T-shirt design concert, and then sales.
Have sales to raise money, make jewelry, look for sponsors.
Local business sponsors-maybe a chinese auction, or selling coupon books
In correspondence with this maybe a film festival, teams make a short film to raise awareness. Films will be played and judged at concert, winning team will receive some sort of prize. (donated?)
Film Contest (Make it a battle of the grades type of thing, Freshman vs Sophomores vs Juniors vs Seniors? friendly competition always entices student participation)
Wednesday, November 4, 2009
Monday, November 2, 2009
Thursday, October 29, 2009
Design for Good
Class assignments and schedule, October 29th, 2009
THESE ARE JUST THE ASSIGNMENTS SO YOU KNOW WHAT’S COMING. WE WILL HAVE DISCUSSIONS AND LECTURES ABOUT RELATED SUBJECTS DURING CLASS.
FOR THOSE OF YOU WHO HAVE NOT FINISHED THE FIRST ASSIGNMENT (LINES, GORILLAS AND CELL PHONES, A VEGETARIAN WORLD, PLEASE FINISH THEM AND BRING THEM IN AS SOON AS POSSIBLE. THEY WILL IMPACT YOUR GRADE)
Wednesday, November 4th
No class. Assignments should be posted on the blog and I will review each individually. We’ll have a make-up class on Sunday the 22nd
Assignment due before the 4th:
1. Robert Swan logos: Please post them everybody and I will write notes. Together we will choose your favorite and most successful logo
2. Concepts for the campaign for Robert Swan. This is what we discussed last week, the campaign to reach youth. Several weeks ago we went through each of the audiences you chose, and wrote messages for them. Your assignment now is to develop concepts for how you will design a campaign to engage your audience to support Robert and his initiative. What you can do for this coming Wednesday is sketch or write your ideas. I’ll help you move them along so you can present rough designs for the 11th
Wednesday, November 11th. CLASS MEETS FROM NOW ON
1. Robert Swan logos, applied in an identity program including in context on his web site, CD label, business card, brochure.
We will review in class and clarify next steps for the class on the 18th
2. Design sketches for your program for Robert Swan to reach youth. We’ll continue to work on these and refine them together.
3. Your favorite species. Come prepared to talk about what you’ve chosen. We will discuss next steps and the research you’ll need to do. You don’t have to do anything but come prepared to tell us what you’ve chosen and why
Wednesday, November 18th
1. Final refinements of Robert Swan logo, further refinements of identity program and program for youth. We will discuss preparations for the presentation to Robert
2. Rough sketches on your work to support your favorite species. We will discuss this together so you know exactly what’s needed.
Sunday, November 22nd. MAKE UP CLASS FOR THE ONE WE’LL MISS ON THE 4TH. I WILL BUY PIZZA
1. All materials for Robert Swan. We will spend this class putting together a presentation for Robert with all work and logic framework. This will be a valuable class for you, because you will learn the essential skills for presenting your work to clients and selling it.
2. Be prepared to discuss your choice of PopTech Fellow and why. This assignment will carry over into the spring semester, I will make connections for you so that you can speak to your fellow and understand what they need. We will continue to discuss this each class until the break, then begin work in earnest in January
Wednesday, November 25th
Presentation to Robert Swan. This will probably have to be video conference or skype, I will coordinate
Wednesday, December 2nd
1. Any refinements to the work that arise based on our presentation to him
2. Concept designs to support your favorite species. These will take the form of a book.
Wednesday, December 9th
1. Any lingering details for Robert Swan so that we turn over files to him that he can use
2. Final designs for your favorite species
3. Continued discussion of PopTech Social Innovation Fellow
4. A surprise one week assignment to summarize all you know. You will use color, images, type and design format to create impact.
Wednesday, December 16th
Bring all the work you’ve done for the semester. We will have a review of all of it, and discuss how far you’ve come, what you learned, what you want to learn, and plans for the spring.
WE WILL ALSO HAVE A DISCUSSION ABOUT FINDING JOBS FOR THOSE WHO ARE INTERESTED.
Wednesday, December 23rd
I think we’ll be celebrating the holidays
It’s going to be great.
Clients will include
Your PopTech Fellow.
and the Case Foundation
We will end the spring semester with an exhibit of your work.
Wednesday, October 28, 2009
Sorry about the confusion, but I'm glad you like Lina, she's great.
I will post a schedule of assignments and schedule for the rest of the year within a day or two - I'll also let you know when it's on the blog, just in case the notices don't go out.
I am trying to provide enough variety for you in terms of projects, without overwhelming. I want you to end up with some exciting design to show, that's connected to real life issues.
Take care, and speak to you soon.
Monday, October 26, 2009
2041 Recycle Challenge OVERVIEW
Objective: To educate students about 2041 and get them involved in the organization. Students will learn how to live green and what they can do to educate others. The campaign should create viral buzz, related press and donations.
Mission: The 2041 Recycle Challenge is a nationwide competition for any K-12 school where participating schools compete against each other in a recycling challenge. Students are asked to find sponsors, whether it be a small business owner or a large corporation, to donate a certain denomination per recycled bottle, can or pound of paper. Students are encouraged to get creative in how they bring in recyclables, can they organize a neighborhood donation point? How can they get business involved in submitting their recyclables? Half of the sponsored money will go to the school and the other half will go towards 2041. Students and schools can keep track of their progress through a global “leader board” via the 2041 Recycle Challenge website, twitter or facebook. The top three schools will not only generate the most money for themselves and 2041, but also receive a “School Takeover” sponsored by MTV, VH1, etc. (FPO?)
Results: To encourage teamwork and leadership through a competitive challenge benefitting the environment, education and 2041. Students will not only be educating themselves and others about the benefits of recycling, they will have fun doing it.
Website: The 2041 Recycle Challenge website will be a hub for all aspects of the contest. On the home page, anyone can look up a school and find out how many items they have recycled and how they are placing on the leader board. The website will also contain information about 2041, recycling and going green. Videos of Robert Swan encouraging students and explaining the contest will also be available. Potential news reports will be posted as well. Principals or the designated contest runners can log in to post their school’s current recycling amount which will update real time once it is submitted. The website will also have the option for principals or contest runners to enter the specific breakdown of recyclables (such as paper, cans, bottles) which will be displayed in chart form so students can see how much they consume.
2. Information Brochure with DVD
3. Sponsor sign up form
4. Posters? School take over signs?
How it works:
Step 1: Get schools interested in the contest and 2041 by sending out informational packets to Principals. Included would be an information booklet containing the following:
1. Background about 2041 and Robert Swan
a. What the organization does for the environment
b. How important it is to instill green habits early on
c. How the organization will use the money generated from the contest
2. General contest information
3. How to get started
a. Points to the website where Principals can use a sign up form to enter their school
b. Inform the students of the contest using the included DVD with Robert Swan explaining 2041, global warming,
benefits of recycling, and motivating the students to win the contest.
c. Set up recycling bins around the school and keep track of how many items are recycled
d. Submit amount of recycled items to the leader board website
e. Track the schools progress on the website and encourage students to check it often to see how they are
fairing against other schools.
4. How to get sponsors
a. Copy the enclosed sponsor sign up form and hand out to students.
b. Encourage students to go big or go local, sponsors can range from big companies to mom and pop shops to their
next door neighbor.
c. Explain where the sponsorship money is going; half to support 2041’s green initiative, the other half for
their school to use.
5. Make the contest your own!
a. Schools are encouraged to become inventive in how they motivate students to participate. Perhaps schools can
create competition between grades and offer their own prize?
Step 2: Continue promoting the contest and talk to the media and bloggers about what is happening. Try to secure sponsorships for the whole contest from companies willing to chip in for the prize. For example, Macy’s could offer a gift card to every winning student in return for advertising on the leaderboard website or during the school takeover.
Step 3: Announce the winning schools and arrange for the school takeover. (FPO?) Ensure final sponsorship money is collected and distributed to 2041 and the schools.
Friday, October 23, 2009
Tuesday, October 20, 2009
Saturday, October 17, 2009
Thursday, October 15, 2009
Wednesday, October 14, 2009
Wednesday, October 7, 2009
Sunday, October 4, 2009
IATe 2009 (International Antarctic Treaty Expedition)
IAE (Inspire Antarctic Expedition)
Leadership on the Edge program
VFCE (Voyage for Cleaner Energy)
If they are any others you guys notice just add to the list!