Tripping Bear Logo Analysis

TARGET AUDIENCE

• Manufacturers
• Supply companies
• Business to business
• Should foster familiarity to consumers & media

QUALITIES

• Revolutionary
• Mushroom
• Biotechnology, Natural
• Strong
• Practical

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DESIGN ANALYSIS


MAJOR GLOBAL PRODIVER

Corporate look, like competitors

• Slick
• Clean
• Geometric
• Bold

TARGETED TO BUSINESSES

Human/personal touch unecessary

• No script
• No handwriting
• No all-lowercase

REVOLUTIONARY

One unexpected element that stands out from competitors

• Mushroom?

BIOTECHNOLOGY, NATURAL

• Natural Element
• Icon
• Mushroom
• Organic typeface
• Not too slick or mechanical
• Serif or softer sans serif

STRONG, PRACTICAL

• Not delicate looking
• No hairline serifs
• No elegant type treatment
• No flourishes

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My prospective name was Sila, so I researched the existing Sila companies and looked up the meaning of the name:

EXISTING “SILA” COMPANIES

• Securities & Insurance Licensing Association (SILA)
• Pakistani & East Indian online clothing retailer
• Turkish TV series
• City in UAE
• Region of Chad
• Ethnic group in Laos (Si La)

MEANING

Buddhism

• Virtue, moral conduct
• cornerstone of Noble Eightfold Path

Inuit (Silla, Silap Inua)

• The main component of everything that exists
• Breath of life
• Energy of change
• God of sky, wind, weather
• What souls are made of