Thursday, October 29, 2009

Class asignments

Hi guys,

I'm pasting this in and will also upload the pdf so you can see the formatting. I will be checking the blog for your work this week. Enjoy your free coming Wednesday, we'll make it up, please see schedule.


Design for Good


Class assignments and schedule, October 29th, 2009

THESE ARE JUST THE ASSIGNMENTS SO YOU KNOW WHAT’S COMING. WE WILL HAVE DISCUSSIONS AND LECTURES ABOUT RELATED SUBJECTS DURING CLASS.


FOR THOSE OF YOU WHO HAVE NOT FINISHED THE FIRST ASSIGNMENT (LINES, GORILLAS AND CELL PHONES, A VEGETARIAN WORLD, PLEASE FINISH THEM AND BRING THEM IN AS SOON AS POSSIBLE. THEY WILL IMPACT YOUR GRADE)


Wednesday, November 4th

No class. Assignments should be posted on the blog and I will review each individually. We’ll have a make-up class on Sunday the 22nd


Assignment due before the 4th: 

1. Robert Swan logos: Please post them everybody and I will write notes. Together we will choose your favorite and most successful logo 


2. Concepts for the campaign for Robert Swan.  This is what we discussed last week, the campaign to reach youth. Several weeks ago we went through each of the audiences you chose, and wrote messages for them. Your assignment now is to develop concepts for how you will design a campaign to engage your audience to support Robert and his initiative. What you can do for this coming Wednesday is sketch or write your ideas. I’ll help you move them along so you can present rough designs for the 11th


Wednesday, November 11th. CLASS MEETS FROM NOW ON

Assignment due:

1. Robert Swan logos, applied in an identity program including in context on his web site, CD label, business card, brochure.

We will review in class and clarify next steps for the class on the 18th


2. Design sketches for your program for Robert Swan to reach youth. We’ll continue to work on these and refine them together.


3. Your favorite species. Come prepared to talk about what you’ve chosen. We will discuss next steps and the research you’ll need to do.  You don’t have to do anything but come prepared to tell us what you’ve chosen and why


Wednesday, November 18th

Assignment due:

1. Final refinements of Robert Swan logo, further refinements of identity program and program for youth. We will discuss preparations for the presentation to Robert


2. Rough sketches on your work to support your favorite species. We will discuss this together so you know exactly what’s needed.





Sunday, November 22nd. MAKE UP CLASS FOR THE ONE WE’LL MISS ON THE 4TH. I WILL BUY PIZZA 

Assignment due:

1. All materials for Robert Swan. We will spend this class putting together a presentation for Robert with all work and logic framework. This will be a valuable class for you, because you will learn the essential skills for presenting your work to clients and selling it.


2. Be prepared to discuss your choice of PopTech Fellow and why. This assignment will carry over into the spring semester, I will make connections for you so that you can speak to your fellow and understand what they need. We will continue to discuss this each class until the break, then begin work in earnest in January



Wednesday, November 25th

Presentation to Robert Swan. This will probably have to be video conference or skype, I will coordinate



Wednesday, December 2nd

Assignment due:

1. Any refinements to the work that arise based on our presentation to him


2. Concept designs to support your favorite species. These will take the form of a book. 


Wednesday, December 9th

Assignment due

1. Any lingering details for Robert Swan so that we turn over files to him that he can use


2. Final designs for your favorite species


3. Continued discussion of PopTech Social Innovation Fellow


4. A surprise one week assignment to summarize all you know. You will use color, images, type and design format to create impact.




Wednesday, December 16th

Bring all the work you’ve done for the semester. We will have a review of all of it, and discuss how far you’ve come, what you learned, what you want to learn, and plans for the spring.


WE WILL ALSO HAVE A DISCUSSION ABOUT FINDING JOBS FOR THOSE WHO ARE INTERESTED.


Wednesday, December 23rd

I think we’ll be celebrating the holidays


SPRING SEMESTER


It’s going to be great.


Clients will include


Your PopTech Fellow.


Will Allen:

http://www.fastcompany.com/100/2009/will-allen


and the Case Foundation


http://www.casefoundation.org



We will end the spring semester with an exhibit of your work.

Wednesday, October 28, 2009

Thanks for getting in touch, and I appreciate the heads up about the confusion. We just landed in Mumbai last night and it's still quite early here, so we haven't seen anything yet.

Sorry about the confusion, but I'm glad you like Lina, she's great.

I will post a schedule of assignments and schedule for the rest of the year within a day or two - I'll also let you know when it's on the blog, just in case the notices don't go out.

I am trying to provide enough variety for you in terms of projects, without overwhelming. I want you to end up with some exciting design to show, that's connected to real life issues.

Take care, and speak to you soon.

Best,

Cheryl

Monday, October 26, 2009

2041 Highschool Outreach Plan

Hi all, I'm posting what I wrote up for Sunday's class since we ran out of time. This is a really rough document so please excuse any grammatical/spelling errors.

2041 Recycle Challenge OVERVIEW


Objective: To educate students about 2041 and get them involved in the organization. Students will learn how to live green and what they can do to educate others. The campaign should create viral buzz, related press and donations.


Mission: The 2041 Recycle Challenge is a nationwide competition for any K-12 school where participating schools compete against each other in a recycling challenge. Students are asked to find sponsors, whether it be a small business owner or a large corporation, to donate a certain denomination per recycled bottle, can or pound of paper. Students are encouraged to get creative in how they bring in recyclables, can they organize a neighborhood donation point? How can they get business involved in submitting their recyclables? Half of the sponsored money will go to the school and the other half will go towards 2041. Students and schools can keep track of their progress through a global “leader board” via the 2041 Recycle Challenge website, twitter or facebook. The top three schools will not only generate the most money for themselves and 2041, but also receive a “School Takeover” sponsored by MTV, VH1, etc. (FPO?)


Results: To encourage teamwork and leadership through a competitive challenge benefitting the environment, education and 2041. Students will not only be educating themselves and others about the benefits of recycling, they will have fun doing it.


Website: The 2041 Recycle Challenge website will be a hub for all aspects of the contest. On the home page, anyone can look up a school and find out how many items they have recycled and how they are placing on the leader board. The website will also contain information about 2041, recycling and going green. Videos of Robert Swan encouraging students and explaining the contest will also be available. Potential news reports will be posted as well. Principals or the designated contest runners can log in to post their school’s current recycling amount which will update real time once it is submitted. The website will also have the option for principals or contest runners to enter the specific breakdown of recyclables (such as paper, cans, bottles) which will be displayed in chart form so students can see how much they consume.


Designed Material:
1. Website
2. Information Brochure with DVD
3. Sponsor sign up form
4. Posters? School take over signs?




How it works:


Step 1: Get schools interested in the contest and 2041 by sending out informational packets to Principals. Included would be an information booklet containing the following:


1. Background about 2041 and Robert Swan
a. What the organization does for the environment
b. How important it is to instill green habits early on
c. How the organization will use the money generated from the contest


2. General contest information
a. rules
b. regulations
c. prizes


3. How to get started
a. Points to the website where Principals can use a sign up form to enter their school
b. Inform the students of the contest using the included DVD with Robert Swan explaining 2041, global warming,
benefits of recycling, and motivating the students to win the contest.
c. Set up recycling bins around the school and keep track of how many items are recycled
d. Submit amount of recycled items to the leader board website
e. Track the schools progress on the website and encourage students to check it often to see how they are
fairing against other schools.


4. How to get sponsors
a. Copy the enclosed sponsor sign up form and hand out to students.
b. Encourage students to go big or go local, sponsors can range from big companies to mom and pop shops to their
next door neighbor.
c. Explain where the sponsorship money is going; half to support 2041’s green initiative, the other half for
their school to use.


5. Make the contest your own!
a. Schools are encouraged to become inventive in how they motivate students to participate. Perhaps schools can
create competition between grades and offer their own prize?

Step 2: Continue promoting the contest and talk to the media and bloggers about what is happening. Try to secure sponsorships for the whole contest from companies willing to chip in for the prize. For example, Macy’s could offer a gift card to every winning student in return for advertising on the leaderboard website or during the school takeover.


Step 3: Announce the winning schools and arrange for the school takeover. (FPO?) Ensure final sponsorship money is collected and distributed to 2041 and the schools.

Friday, October 23, 2009

ON TIME TO CLASS ON SUNDAY

Hey guys,

Cheryl emailed, she doesn't have her laptop and asked if I could relay the message to be ontime to the rescheduled class on Sunday. It's from 6-9 and Robert Swan will be there so don't be late!

-Alyssa

Tuesday, October 20, 2009

interesting article

http://www.nytimes.com/2009/10/21/science/earth/21treaty.html?_r=1&hp

Saturday, October 17, 2009

About Sunday the 25th

Hey guys,
I completely forgot I have a wedding to go to on Sunday the 25th and won't be able to make it to the added class that day. I don't know if Cheryl will check this blog at all so do any of you have her email address or phone number? Thanks!!!

-Alyssa

Thursday, October 15, 2009

what looks like a interesting film about organic food - comes out friday at QUAD

http://www.hollywood.com/movie/Nos_enfants_nous_accuseront/5621537

Wednesday, October 14, 2009

We are meeting next Sunday, the 25th at the SVA main building at 6:00PM at the classroom (Pizza will be ordered!). We are not meeting this coming Wednesday. Cesar, Tess and Chei we love you and please come! <3

Wednesday, October 7, 2009

http://drop.io/zyhxtwe2984/asset/r2-pdf

I'm sorry I could not make it to class, please take a look at my work and comment. I am promoting a vegetarian diet as a solution for global warming.

Sunday, October 4, 2009

List of the different names from the 2041 website.

2041
Antarctic 2041
E- Base
IATe 2009 (International Antarctic Treaty Expedition)
IAE (Inspire Antarctic Expedition)
Leadership on the Edge program
VFCE (Voyage for Cleaner Energy)


If they are any others you guys notice just add to the list!